I am a car design passionate and a PhD holder in design studies; focusing on the effects of appearance design on the perceived comfort of automotive seats. Having studied both engineering sciences(MSc.) and industrial design (MSc.), and after completing a master’s degree in Transport and Car design, my current focus of research is on future autonomous car interior design and human centred design principles. As a design researcher, I aim to combine both Design and Human Factors tools to find solutions to complex problems by applying various marketing research techniques and various measurement tools (including eye-tracking) to improve the accuracy of data collected. To this day I have worked in the various research centres and acted as a designer; hence a design thinking advocate in multidisciplinary projects.